Madagascar, despite being one of the world’s poorest countries, possesses abundant resources such as raffia. Approximately 80% of its population lives in poverty, including Bako, a woman who used to support her family by washing clothes. Her husband, working as a construction worker, struggled with an unstable income. Together, they could only afford one meal per day.
Fortunately, Bako received guidance from church sisters and learned the art of crochet. With our initial funding and her newfound skill, we designed these “Rainbow Pouches” and commissioned her to handcraft them. The additional income generated from this endeavor allowed Bako’s family to enjoy three meals a day and purchase basic electrical appliances,significantly improving their quality of life.
“BÉNIR,” means “blessing” in French, is a brand co-founded by missionaries and us, 3Scents.
Our mission is to provide employment opportunities that empower local women like Bako – enabling them and their families to break free from poverty. Through the BÉNIR brand, we aim to inspire hope and allow these women to embrace the promise symbolized by the rainbow.
App. 16.5 x 9cm
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